Web marketing is key to any product or service that you want to sell online. Thinking in reverse from the customer on up to the product or service is a “given” with any marketing strategy and of course one we swear by. (SEO) Search Engine Optimization and (SEM) Search Engine Marketing have many clever and complex paths. These paths are the process toward generating traffic to a web site which can help start the monetization process. We believe there is a web marketing strategy for practically any product or service online.